Case Study: Weather Whiskers
Designing a weather app that’s “so easy a cat could use it”
I worked on a small team to establish the user experience, interface design, brand identity, and artwork for both of our iOS and Android apps.
Art Director, UX Designer
Adobe Illustrator, Adobe Photoshop, InVision, Balsamiq
Our goal was to make the experience “so easy a cat could use it”. Our users would need to be able to add and switch between cities, check the forecast, and share their weather on social media.
High Level Goal:
Provide accurate weather while delighting the audience
- Design iOS and Android Apps
- Create all Branding Assets including app icons
- Create artwork of cats wearing weather-appropriate clothing
- Utilize existing weather API
- Budget for stock photo usage
For our research, we tested over a dozen existing weather apps and studied best practice guides for Apple iOS and Android app interfaces. We developed user flows and developed low-fidelity mockups in HTML and CSS for User Testing.
User Interface Design
As part of our design process we developed a style guide. Even though we had chosen a theme for the app, it was still important to establish a cohesive tone for language and visual design. A hallmark of our project was attention to detail. I developed a set of cat-themed icons for each weather condition. We also decided to use color to provide visual clues about the weather, because cats can’t read. I developed a color and icon guide that was affectionately titled The Purriodic Table.
Once the app was ready to release into the app stores, we also needed to develop marketing assets that could convey the tone of the app as both playful and credible.
It was important to us to fill the app with high-quality art. Each image was crafted to tell a story, depict emotion, and hopefully amuse the user. In the first version of the app we released a litter of 16 cats. Additional themed Cat Packs were available for in-app purchases. One popular pack titled Meowsterpieces featured art-inspired weather scenes.
The Weather Whiskers app quickly gained popularity, received press, and earned a 4.5 star rating on the iOS App Store and Google Play Store. It is no longer available for download.