Case Study: Stitch Good
Connecting crafters to causes in need of handmade goods
Overview
StitchGood makes it easy for crafters to find projects based on their skills, their location, and the causes they really care about. Visitors are prompted to join the community of crafters by signing up to receive customized monthly emails about causes in need of handmade goods.
Role:
Designer, Developer
Timeline:
1 week
Tools:
Adobe Illustrator, Adobe Photoshop, HTML5, CSS3, Bootstrap, JQuery
Challenge
I saw people in my online crafting communities looking for ways to use their skills and extra materials to make a positive impact. Unfortunately, many amazing charities and organizations requesting handmade items are not easy to find online, and it may be even more difficult to navigate websites and compare projects just to begin.
High Level Goal:
Connect crafters to causes that need handmade goods
Scope:
- Research existing causes and online resources
- Design logo and establish visual direction
- Design Home page, About page, and signup modal
- Include a call to action for user signup
- Build interactive prototype
Constraints:
Complete initial design and development in one week
Approach
StitchGood is meant to be a living directory of charities and organizations requesting handmade items. It allows for discovery in a way that is not currently possible.
I designed the logo and website to feel modern and clean in contrast to the many cluttered and outdated websites I visited in my research. The interface design is focused on images which helps foster empathy between the visitor and the cause. I built the responsive prototype using Bootstrap and jQuery.